Indeed, it’s not enough to simply diversify the medium without also fostering meaningful dialogue. “Living in 2025, we’re abundantly saturated in media,” said Elijah Yetter-Bowman, a science documentary-maker and founder of Ethereal Films. “The only way to separate the piles of videos is through the additional element of personal human interaction.”
In 2023, Yetter-Bowman released Burned: Protecting the Protectors, a documentary about cancer-causing forever chemicals inside firefighter’s protective gear, and screened it at a summit of the International Association of Fire Fighters. “The circumstances where we were coming in was either full distrust or complete uncertainty,” Yetter-Bowman said, given “corporate sham science” about forever chemicals’ risk, and the union previously denying there was an issue.
https://www.theguardian.com/us-news/2025/jan/13/science-trust-experts-communication